
Understanding purpose
We examine how purpose influences daily decisions, relationships, and personal growth, making it easier for everyone to find meaningful ways to live intentionally.
Discover diverse ways people find meaning in life
Our research explores what purpose means across cultures and individuals, revealing common threads and unique paths to fulfillment.




Purpose is not something you chase
Purpose is something you arrive at through self-awareness, experimentation and iteration.
A holistic approach
People learn and experience differently, which is why we approach purpose through academic, sympathetic, empathetic, and eccentric modes.

